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Hit Makers
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Hit Makers

The Science of Popularity in an Age of Distraction

Derek Thompson
Talks at Google, 2017
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Editorial Rating

10

Qualities

  • Analytical
  • Innovative
  • Applicable

Recommendation

You may assume that ideas rise to popularity through countless human interactions. If so, you’ve fallen for the “viral myth.” In his best-selling book Hit Makers and this shrewd, useful lecture with the same title, Atlantic editor Derek Thompson explains why people “equate volume with veracity” and how broadcasters can make it seem that a viral idea has spread socially. getAbstract widely recommends this modern-day guide to making or understanding a “hit.”

Take-Aways

  • People prefer the familiar over the new; they respond to repetition and rhyme. But these strategies aren’t enough to make content go viral.
  • Where and how you distribute content more heavily influences its success.
  • Individuals assume that a popular idea gained momentum socially, but this is the “viral myth.” Instead, a single broadcast pushes an idea to a massive audience.

About the Speaker

Atlantic senior editor Derek Thompson writes chiefly about economics and the media.

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