How to Become a Marketing Superstar

Continuous Sales, Repeat Customers

Everyone in your company should be part of the marketing effort to attract and keep good customers. Often advertising is ineffective and the power of selling is overrated, because marketers don’t properly research and plan. Success comes from being customer-driven. Prioritize customers over internal meetings and paperwork. The best marketing people sell continually. They are not necessarily in big corporate sales forces - in fact, many run their own companies.

To keep up your customer appeal, hire people who value and honor customers and invest in training them how to exert extra effort to satisfy good customers. Empower your people to use their best judgment to do what’s needed to be responsive to customer needs. Once customers become dissatisfied and feel they aren’t getting value for their dollar, they can easily go elsewhere, and it is very hard to get them to come back.

Segmentation and Branding

To market effectively, segment your potential buyers for the purpose of positioning your product, creating your branding message and establishing your sales, pricing and packaging approaches. While you can segment your market...