Sam Conniff Allende
How to Rewrite the Rules, with Sam Conniff Allende
RSA, 2018
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Yo ho ho, and some radical disruption.
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Recommendation
Pirates of old held reputations for treacherous villainy, yet, according to marketing expert Sam Conniff Allende, they were also progressive social innovators. In this excerpt, Allende draws parallels between 18th-century pirates and today’s radical disrupters. Although Allende ignores pirates’ more barbaric tendencies, which make them less-than-ideal role models, getAbstract recommends his fun overview of pirate qualities – attributes the modern world needs.
Summary
About the Speaker
Sam Conniff Allende is the founder of Livity, a marketing company.
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