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Incentivize Creative Teams with Meaning, Not Perks
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Incentivize Creative Teams with Meaning, Not Perks

Audrey Liu
99U, 2018
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Editorial Rating

7

Qualities

  • Applicable
  • Engaging
  • Inspiring

Recommendation

Audrey Liu​​​​​​, Lyft’s director of product design, has a pet peeve: workers who focus on frivolous perks. This irritation sparked her mission to help her employees find true meaning – the ultimate incentive – in their work. With some strong language, Liu’s amusing and engaging rant provides concrete takeaways for human resources professionals and anyone seeking meaning in their work or helping others do the same.

Take-Aways

  • The emphasis on perks detracts from work’s purpose. Meanwhile, the iterative design process moves too quickly to assess the outcomes of work accurately.
  • To reconnect teams to the true purpose of their work, encourage employees to explore the impact they would like to have on the world.
  • Allow all employees to interact with end users to keep them connected to the company’s purpose. Have team members assume the role of customer so they can undergo the experience of those they serve.

About the Speaker

Audrey Liu is the director of product design at Lyft.

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    H. H. 2 years ago
    This was refreshing. It's really all about the people, isn't it?
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    E. J. 2 years ago
    I think its important to put myself in the staff role from time to time. I may walk the floor, take a call with them as I can. We also want to hear staff speak up with improvements. Many have vast experience in many careers or organization and to dismiss it all you may pass up an opportunity for them to succeed as well as the organization.