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Influencers and Revolutionaries
Book

Influencers and Revolutionaries

How Innovative Trailblazers, Trends and Catalysts Are Transforming Business

Kogan Page, 2020 更多详情

自动生成的音频
自动生成的音频

Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

In today’s world, innovation matters more to business success than ever before; but it also creates new difficulties. To move forward, innovators must confront profound, far-reaching issues. For example, climate change will affect every aspect of the economy, and businesses need to be part of the solution. Artificial intelligence (AI) will transform people’s lives and work. Leveraging the wisdom of numerous business leaders and thinkers, Sean Pillot de Chenecey offers an encompassing how-to guide for 21st century innovators.

Take-Aways

  • “Innovation” is not “invention.”
  • The advertising industry is course-correcting after years of destructive promotion tactics.
  • Consumers are no longer passive; retail businesses must reflect the new reality of people’s lives.

About the Author

Marketing expert Sean Pillot de Chenecey combines brand consultancy with ethnographic activity and trend research. He is the author of The Post-Truth Business: How To Build Brand Authenticity In A Distrusting World.


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