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Inspiring Green Consumer Choices
Book

Inspiring Green Consumer Choices

Leverage Neuroscience to Reshape Marketplace Behavior

Michael E. Smith
Kogan Page, 2021

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9

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Rampant consumerism could push society to ecological collapse. Corporations, governments and NGOs must collaborate to inspire more sustainable buying behaviors among consumers, says applied neuroscience expert Michael E. Smith. He offers explanations as to why even the most thoughtful consumers make unsustainable buying decisions and guidance on how to overcome barriers to green consumption. Slowing down the negative effects of human activity on Earth requires a shift to circular economic practices, explains Smith, who calls on readers to embrace new mind-sets and radically disrupt consumption norms.

Take-Aways

  • Overcoming unsustainable consumerism requires shifting to a circular economy.
  • Consumers claim to want greener products, but seldom change their consumption habits.
  • Buying can become a habitual behavior that occurs below the level of conscious choice.

About the Author

Applied neuroscientist expert Michael E. Smith is the principal scientist at the strategy consultancy, Adaptation Research.

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