Givaudan Schweiz AG
Irrational Kindness
Book

Irrational Kindness

The Crazy Pursuit of an Extraordinary Life

Kevin Williams
Morgan James Publishing, 2021
Buy book or audiobook

Read or listen offline

Amazon Kindle
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

8

Qualities

  • Engaging
  • Insider's Take
  • Inspiring

Recommendation

Chick-fil-A restaurants offer crispy chicken favorites, but their culture is based on more than the food menu. Decades ago, the chain’s late founder Truett Cathy established workplace and customer-service practices based on kindness. Like his founder and his restaurant crew, Chick-fil-A franchisee Kevin Williams believes in a benevolent approach to business. His book overflows with inspiring stories and encouraging messages, offering a perspective on corporate culture that unabashedly derives from his Christian religious beliefs.

Summary

In Kevin Williams’s three Chick-fil-A restaurants, employees can give away free food.

Here’s an experience you won’t witness in most fast-food restaurants, unless you’re eating at one of Kevin Williams’s three Chick-fil-A outlet in Canton, Georgia, north of Atlanta.

A restaurant team member named Cooper carefully prepares a handwritten note – a Cooper Coupon – and gives it to a diner, a little girl. His one-of-a-kind note announces that she is entitled to a free ice cream cone, and it invites her to come back to the kitchen where she can prepare her special treat all by herself – a VIP pass to a memorable experience.

Was this a special promotion? No. Did Williams instruct Cooper to write the note and give it to a customer? No. Cooper thought it up and decided to do it on his own. Did he get in trouble for giving away free food or for inviting a child into the off-limits-to-customers kitchen? No. And did his kind gesture make a new Chick-fil-A customer for life? Sure.

Williams encourages his employees to be kind to everyone, most notably their customers. If that means giving a little kid a free ice cream cone, that’s fine with the boss. 

About the Author

Chick-fil A franchisee Kevin Williams is donating the proceeds from Irrational Kindness to benefit foster and adopted children and families in crisis. 

Comment on this summary or 开始讨论