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Leading the Learning Revolution
Book

Leading the Learning Revolution

The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market

Jeff Cobb
AMACOM, 2013

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Editorial Rating

8

Qualities

  • Applicable

Recommendation

E-learning expert Jeff Cobb details how to plan, develop and promote a profitable Internet curriculum for adult learners. This expert, comprehensive guide covers how to sell learning products and services online, how to use a variety of web tools to conduct market research, and how to vend almost any products and services via the Internet. Leaving no aspect of monetizing online education uncovered, Cobb also explains overall Internet marketing more effectively than most specialized sales guides. getAbstract recommends his knowledgeable, accessible manual to anyone who is seeking to sell products or services online – educational or otherwise.

Take-Aways

  • Advances in technology make it relatively inexpensive to provide for-profit adult learning – outside of a classroom – worldwide.
  • Entrepreneurial educators use the Internet to sell and present their courses.
  • Educators must establish niches for their offerings, target appropriate prospects, offer long-term value and form lasting relationships.

About the Author

Jeff Cobb, founder of Tagoras – a consulting firm specializing in continuing education – was co-founder and CEO of the e-learning organization Isoph and senior vice president of Quisic.

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