Leading Through Language

“The Jargon Spectrum”

Your use of language can help or hinder your leadership. Specialized terminology – such as “jargon, buzzwords and corporate-speak” – suggests an absence of sharp, thoughtful planning or speech writing and can undermine your effectiveness. In fact, the business world uses jargon so often that it hampers real leadership. Many executives find such slang irksome, but can’t stop using it. They believe people take them more seriously if they use high-sounding, insider argot.

Consider the benefits and hazards of jargon by visualizing it on a spectrum. On the “useful” side of the spectrum, you’ll find “shorthand jargon, shared-identity jargon” and “assumption-driven jargon.” On the “damaging” end of the spectrum, speakers might use “obfuscation jargon, inflation jargon” and “lack-of-clarity jargon.”

When Jargon Helps

Every industry and profession has its own terminology that can generate useful jargon. Using shared-identity jargon with people who understand it can foster a sense of belonging. You could build rapport with a fellow insider by using this jargon judiciously. Within an organization, certain specialized terms add up to a common...