LinkedIn for Personal Branding

Seize opportunities with a LinkedIn profile that reflects your authentic brand voice.

Digital first impressions matter. According to LinkedIn research, for 65% of people, making a good first impression online is just as important as making a good impression in person. Thus, you must actively manage your personal brand to send the right image of yourself out into the corporate world.

Take control of your personal brand online by maximizing the potential of your LinkedIn profile. LinkedIn gives you an opportunity to display “your best genuine self.” It also offers “social proof” of your ability to provide the service, product or expertise your profile claims you can, as it allows you to showcase your education, certifications, testimonials, recommendations and created content, along with the extent of your professional network, and more.

Tom Peters succinctly described the personal branding revolution in his 1997 Fast Company article, “The Brand Called You”: “We are CEOs of our own companies: Me Inc.,” he wrote. “To be in business today, our most important job is to be head marketer for the brand...