Magic Words

Words are the often-overlooked building blocks of human communication.

Humans rely on words to communicate and engage with other people. Words are also the elementary units of your innermost thoughts. But while people use language every day in almost everything they do, they rarely think about how some words make more of an impression than others. For example, research shows that adding the word “because” to a request increases the likelihood of fulfillment by as much as 50%. Some 32% more people respond to a suggestion when you use “recommend” instead of “like,” and when men include the word “whom” on a matchmaking site, they’re 31% more likely to get a date.

“Magic words” that engage, persuade, convince and influence fall into six categories: “the language of identity and agency, the language of confidence, the language of questions, the language of concreteness, the language of emotion” and “the language of similarity (or difference).”

Increase feelings of empowerment by harnessing language that “activates identity and agency.”

Researchers at Bing, Stanford University’s lab nursery school, found that four- and...