Marketing and Selling Professional Services
Practical Approaches to Practice Development
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Recommendation
Patrick Forsyth covers elementary marketing tactics in exacting detail, starting with how the publishing process works. The next few chapters address professional practices in selling intangible services. Forsyth offers abundant, almost dizzying detail. The checklists and flow charts that illustrate some of his basic ideas are helpful, and he reiterates key points as needed. This book will find its main purpose as a basic textbook for new service-for-a-fee providers and for those who are learning how to market the services of professional firms or their own one-person consultancies.
Take-Aways
About the Author
Patrick Forsyth manages an independent consulting firm, Touchstone Training and Consultancy, in London and has more than 20 years experience in marketing and management. He is the author of numerous books, including Marketing Stripped Bare, Successful Time Management and Powerful Reports and Proposals.
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