![Messengers](/summary-img/37792-KV0ZQPI0.jpg?h=M&b=0)
Messengers
Who We Listen To, Who We Don't, and Why
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Recommendation
Behavioral scientist Stephen Martin and researcher Joseph Marks synthesize an enormous volume of information on how messengers influence the messages you hear and the attention you pay to them. They present their material on the effects of hard and soft messengers, complete with compelling examples that explore decades of research. While the authors could present a more definitive path out of the dilemma they describe, they always relate their discussion to social issues. Their understanding of messengers will help communicators and audiences decode the information age.
Take-Aways
About the Authors
Stephen Martin, CEO of Influence at Work UK, teaches behavioral science at the Columbia University Graduate School of Business. Joseph Marks is a researcher at University College London and the Massachusetts Institute of Technology.
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