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Online Retailer JD.com Gets Tough on Its High-Level Managers
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Online Retailer JD.com Gets Tough on Its High-Level Managers

Dong Jie
All Weather TMT, 2019
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Editorial Rating

9

Qualities

  • Comprehensive
  • Analytical
  • Engaging

Recommendation

Ever since JD.com founder and CEO Liu Qiangdong was arrested in Minnesota in August 2018 on suspicion of rape, the company has been on shaky grounds. Though Liu was released a day later and quickly resumed executive duties in China, each media report about the incident sent JD.com’s stock on a roller coaster ride. The public criticized and mocked the company. Longstanding management problems inside the company intensified. With pressure building, Liu is determined to turn things around in 2019. Beginning in March, JD.com has been trimming its staff with a brutal vehemence from the top down and restructuring the organization. Read on for a look at how a moral crisis forced China’s second-largest online retailer to clean up its managerial mess.

Take-Aways

  • China’s second largest online retailer JD.com is firing people at all levels. 
  • Investors regard the adjustments as a necessary step to keep the company afloat long-term. 
  • Dysfunctions in corporate management, the need to control costs and stagnating growth forced JD.com to take drastic action.

About the Author

Dong Jie is a reporter for tech media platform All Weather TMT. She writes about China’s largest internet corporations and start-ups, often securing exclusive interviews for in-depth analyses. 

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