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Pure Growth from Natural Products
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Pure Growth from Natural Products

Elfrun von Koeller, Jimmy Royston, Blaise Cote, Seth Marcus, Anubhav Goel, Andrew Henkel and Michelle Fox
Boston Consulting Group, 2019
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Editorial Rating

8

Qualities

  • Analytical
  • Applicable
  • Concrete Examples

Recommendation

The Boston Consulting Group paired with SPINS, a company that analyzes consumer data, to zoom in on an emerging performer in the consumer packaged goods (CPG) industry: “natural products.” The result will be of interest to investors, manufacturers and CPG companies because consumer demand is up and shows no signs of slowing. There’s an added benefit: If your products really are as natural as consumers hope, you could help save the world while making a profit.

Take-Aways

  • “Natural products“ represent only 7% of sales in the consumer packaged goods (CPG) industry, but recent numbers show they’re responsible for more than 50% of growth.
  • Natural products have a projected revenue increase of $15 billion by 2024.
  • Natural product categories divide into “emerging, breakouts and leaders.” While all will see growth, some will grow more quickly than others.

About the Authors

Elfrun von Koeller is managing director and partner in the Boston Consulting Group’s Denver office. Jimmy Royston and Blaise Cote work in BCG’s New York Office and Seth Marcus is a BCG Senior Knowledge Analyst in Chicago.

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