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Rainmaking Conversations
Book

Rainmaking Conversations

Influence, Persuade, and Sell in Any Situation

Wiley, 2011 更多详情


Editorial Rating

7

Recommendation

Sales, particularly in business-to-business (B2B) settings, depend on a sales rep’s ability to generate a compelling conversation. Ace sales trainers Mike Schultz and John E. Doerr clearly and simply explain the methods and practices of sales conversations. Their knowledgeable guidance will help salespeople, sales managers and sales trainers – as well as professional buyers who want to understand the sales techniques that others try to use on them.

Take-Aways

  • Successful selling depends on successful conversations.
  • The more positive discussions you have with clients, the more sales you’ll make.
  • People who generate lots of business and make more sales are “rainmakers.”

About the Authors

Sales trainers Mike Schultz and John E. Doerr are co-presidents of RAIN Group, a Boston sales consultancy.


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