Ready, Fire, Aim
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Ready, Fire, Aim

Zero to $100 Million in No Time Flat

Michael Masterson
Wiley, 2008
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Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

As a fabulously successful businessman and author, millionaire Michael Masterson certainly qualifies to advise budding entrepreneurs. You can’t help but be impressed by his accomplishments, and his enthusiasm and energy are contagious. Masterson’s basic premise makes a lot of sense: don’t wait until you’ve fine-tuned your product or service. Shoot from the hip. Fire before you aim. Don’t worry about being perfect – just get it on the market. Masterson explains that early in his career, he spent too much time tweaking newsletters instead of focusing on selling them. He uses his experiences to provide instructive lessons for the reader throughout the book. The problem is that Masterson – or anyone else, for that matter – can’t give you talent or motivation. If you have the ability and drive, however, getAbstract believes that he can help you squeeze every ounce of potential from your business venture.

Summary

Building Your Business in Stages

Entrepreneurial businesses – regardless of the products or services they offer – experience four distinct growth periods. Each stage – “Infancy (zero to $1 million in revenue), Childhood ($1 million to $10 million), Adolescence ($10 million to $50 million) and Adulthood ($50 million to $100 million and beyond)” – has its own difficulties, challenges and possibilities. The hard part is recognizing what stage your business is in, what it needs to do to progress to the next level and how to make that leap.

“Stage One: Infancy”

Your offering may be the greatest product or service in the world, but if you don’t get it to market, it won’t matter. Many entrepreneurs commit a fatal error by not focusing their energy on developing an effective sales program. Spend at least 80% of your time on selling. Forget fancy logos and silver-trimmed business cards. Don’t worry if your product isn’t perfect – you’ll have plenty of time for tweaking and adjusting. The secret is getting it out there in front of the buying public. What you think about your product isn’t important; what really matters is whether your potential customers will buy it.

About the Author

Michael Masterson, a successful entrepreneur, is the founder of an e-mail newsletter with more than 250,000 subscribers. He has written books on wealth creation.

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    R. D. 2 years ago
    Tolong
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    T. B. 6 years ago
    The summary is a waste of time. So 10 minutes ago!
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    j. c. 8 years ago
    this is the worst summary ever