Real Influence

John D. Rockefeller said, “The ability to deal with people is as purchasable a commodity as sugar or coffee, and I will pay more for that ability than for any other under the sun.” In the rush to earn hard credentials, you may forget to develop the softer skills – like persuasiveness – that will garner even greater gains. This book will help you remember. It offers no shortcuts or tricks, but it fully explains how to influence others the right way – for their good and for the long term. Think of it not only as a self-help manual but also as a guide to a better career and life. Psychiatrist Mark Goulston, author of Just Listen, and executive coach John Ullmen lay out the steps toward personal communications success and genuine influence. However, unlike the easy-reading text, the journey to authentic influence is difficult and requires self-awareness, persistence and patience. Those who commit to this quest will boost their influence, relationships and career rewards. getAbstract warmly recommends this perceptive guide to becoming supremely effective through attentiveness and selflessness. Its examples and illustrations illuminate a clear path. Your challenge and opportunity reside in actually taking that walk.