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Reconnecting Cuba
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Reconnecting Cuba

For international companies, the last Communist country in the Americas is a compelling market – they have the right approach.


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Editorial Rating

8

Qualities

  • Analytical
  • Eye Opening
  • Overview

Recommendation

Journalist Matt Schiavenza offers advice to companies looking for ways to get a foothold in Cuba’s emerging domestic market. Businesses face layers of bureaucratic red tape, censorship concerns and meager paychecks. However, the island nation boasts a highly educated workforce that is already proving valuable in the medical and IT fields. For pharmaceutical companies, Cuba could emerge a prime research spot, while tech companies have a large workforce already in place. getAbstract recommends this analysis to business leaders interested in the Cuba’s unique market.

Take-Aways

  • Companies take heed: Cuba is “not the average frontier market.”
  • Cuba’s surplus of doctors makes it a possible medical tourism destination and an ideal location for pharmaceutical companies to perform medical research.
  • The US consulting company Nearshore Americas estimates that between 25,000 and 100,000 Cubans are skilled in software development, networks and testing.

About the Author

Matt Schiavenza is a writer and editor based in New York. His articles have been published in The Atlantic, the Daily Beast, Fortune and the New Republic.


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