Reset

Leverage today’s social crises to reinvent your business.

For decades, HR suffered neglect because most leaders didn’t value it. The COVID-19 pandemic may finally convince CEOs to recognize HR’s true value. By taking the lead on workplace safety and managing the sudden move to remote work, HR demonstrated its centrality to organizational success.

Despite United States’ government measures to support businesses through the pandemic – often with grants and loans – almost one-third of small businesses went under. The pandemic has given firms the golden opportunity to reinvent – or reset – themselves.

To seize this opportunity, leaders should focus on:

1. The culture – In crises especially, know and articulate your core values, communicate them unambiguously and live them uncompromisingly. Watch for disconnects between executive actions and the foundational elements of your culture.
2. Data – Gather data, study and use it to inform your decisions. Don’t let data make your decisions for you or suffer paralysis from too much analysis...