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Andy Paul
Sell Without Selling Out
A Guide to Success on Your Own Terms
Andy Paul, 2022
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Deliver great value to your buyers.
Recommendation
Andy Paul, a sales professional with more than four decades of top-flight experience, provides excellent sales advice and numerous well-tested sales ideas. Paul repeatedly counsels you to deliver genuine value, and then he tells you how. He urges salespeople to abandon standard, pushy scripts. Instead, he outlines a humane approach to selling. Paul’s system calls for diligently learning what’s important to your prospects in terms of the products and services they must buy, tuning into their perspective, and then delivering what they want and need. His uplifting sales strategy offers a win-win for salespeople and their clients. After all, as he emphasizes, salespeople win when their buyers win.
Summary
About the Author
Andy Paul is number eight on LinkedIn’s list of the “Top 50 Global Sales Experts” to follow. He hosts “Accelerate Your Sales!”
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