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Small Business Smarts
Book

Small Business Smarts

Building Buzz with Social Media

Steve O'Leary, Kim Sheehan and Sterling Lentz
Praeger, 2011

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Editorial Rating

7

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Recommendation

Many entrepreneurs regard social media as a great free asset with upside potential but discover that maintaining an effective online presence requires time and effort and may show no results. Marketing experts Steve O’Leary, Kim Sheehan and Sterling Lentz share the experiences of small-business owners and demonstrate how to form online social communities that promote business and recruit and retain customers. If this is the first text you’ve ever read on social media, you will discover a treasure trove of tips. However, the book covers much of the same ground as earlier guides to the topic. getAbstract recommends this clear road map to social media novices (or laggards), who will appreciate its step-by-step instructions for building an audience.

Take-Aways

  • Using social media is free, but it requires time and effort.
  • Social media outlets include blogs and multimedia, social networking, review sites and geolocation sites.
  • Social media’s interactive marketing capabilities enable you to build relationships with your customers.

About the Authors

Steve O’Leary is the chairman of O’Leary and Partners, an ad agency. He and Kim Sheehan co-wrote two other small-business marketing books and work on a small-business website, Grabbing Green. Sterling Lentz is lead project manager at Adpearance, an online marketing agency.

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