Soft Sell

Selling As an Opportunity

Selling means something different to each person. What does it mean to you? Why are you in the selling profession? Success stories in selling are as plentiful and varied as sales people, but selling is an obligation you can’t take lightly if you want to succeed. You owe it to yourself and your company to be the best you can be. If you’re not yet where you want to be, you can take steps to get there.

Begin with self-analysis. Are you satisfied with your professional progress? Are you satisfied with your financial progress? Why or why not? List your personal, non-material assets and liabilities. What are your strongest assets and greatest weaknesses? Do you have the full support of your family as you move toward your goals? Why or why not? Do you have the full support of your company manager, associates and colleagues as you move toward your goals? Why or why not? State your belief in yourself, your profession and your product or service. Then ask yourself if you have complete and up-to-date knowledge of your business. Are you delivering better results every day?

Are other people putting more energy into their work than you are? Do you...