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Sprint
Video

Sprint

Solve Big Problems and Test New Ideas in Just Five Days

Jake Knapp and John Zeratsky
Talks at Google, 2016
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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Launching a new product or company can be tiresome and risky. How can you know if you’re onto a winner before you commit time, money and resources to it? In this thorough presentation, Jake Knapp and John Zeratsky, designers at GV, discuss the “sprint” protocol, a procedure that pushes businesses expeditiously from idea generation to consumer testing within five days, while eliminating risk. getAbstract recommends their practical, innovative technique to entrepreneurs, CEOs, managers and corporate design teams.

Take-Aways

  • To test the viability of their ideas, entrepreneurs must gather data, build prototypes and launch – a costly process that can make founders overly cautious.
  • To address the issue, designer Jake Knapp developed the “sprint” protocol – a cheap, risk-free blueprint that can determine the feasibility of new ideas in just five days.
  • On Monday, the cross-departmental sprint team must “map” the product and identify the aspects of the product on which the sprint protocol can focus and improve. On Tuesday, all team members anonymously “sketch” their ideas for solutions.

About the Speakers

Jake Knapp and John Zeratsky, designers at GV, developed the “sprint” protocol, which allows teams and companies to solve pressing issues in just five days.

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