Cambridge Business Association
Stakeholder Management 101
Article

Stakeholder Management 101

Types of Stakeholders & How to Manage Them

Kelly Suter
Digital Project Manager, 2019
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Editorial Rating

6

Qualities

  • Applicable
  • Well Structured
  • For Beginners

Recommendation

Project manager Kelly Suter provides a beginner’s guide to stakeholder management. She covers who stakeholders are and what they need. Although she defines stakeholder types and their differing needs, she emphasizes that empathy and communication skills will help you deal with any type. This is a great starting point for a junior project manager who wants to understand what tools are available and why they're important.

Summary

Stakeholders are the people, groups and companies whom the outcome of your project will affect.

Stakeholders are invested in the success of the project, but challenges can arise when their vision differs from what the project can deliver. Communication is the key to overcoming these differences.

You’ll interact with four types of stakeholders: marketing, technical, sales, and executive.

  1. Marketing stakeholders – These stakeholders can provide valuable information about the company and its audience. Keep in regular contact to assure them that you’re staying true to the company’s brand. Respect their expertise but maintain a clear line between their role and the project team’s role in the digital implementation. Listen and be responsive to their feedback, even ...

About the Author

Kelly Suter is an executive producer at digital agency Mirum.

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