Successful Employee Communications

Communicators share meaning and build a sense of purpose.

Good communication provides a foundation for a purposeful culture and employee engagement. Communication happens when meaning transfers from one individual to another. Communicators guide leaders in building mutual understanding with those they lead by facilitating two-way dialogue. Employee communication has four components:

1. Effective systems: Communicators’ jobs include creating channels that reach everyone at the organization, systematizing ways of listening, and building infrastructure and processes. 
2. Driving outcomes: By sharing knowledge and triggering positive attitudes and behaviors, communicators help deliver outcomes.
3. Supporting others: Communicators help leaders earn respect by leveraging communications to gain buy-in, support business needs and serve audiences.
4. Growing intangible assets: Good communications underpin the organization’s intangible assets, including a healthy culture, positive brand associations and employee engagement.

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