A review of

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How to Change Things When Change Is Hard

Chip Heath and Dan Heath • Broadway Books • 2010

The review below was first published in the getAbstract Journal on 2018年10月15日.
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“The Elephant and the Rider”

Chip Heath and Dan Heath offer memorable metaphors and solid tactics for enabling successful change.

The co-authors of Made To Stick and The Power of Moments, professors Chip Heath and Dan Heath consult and speak worldwide about the psychology of decision-making, change, innovation and collaboration.

This book stands the test of time. Current findings in neuroscience, behavioral economics and decision science support the authors’ advice about change management.

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R. .. 1 year ago

Amazing content
R. P. 1 year ago

Nice to read
D. V. 5 years ago

Interessante
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How to Change Things When Change Is Hard

“The Elephant and the Rider”

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