The Decoded Company

Outdated Management Practices

Many organizations manage employees today the way companies managed workers a century ago. In the industrial era, workers were interchangeable. Rigid hierarchies and a strict command-and-control system characterized assembly-line management. Today, the workforce has changed – from an industrial, factory-based, blue-collar majority to a knowledge-based, white-collar majority. Management techniques and structures have not kept pace with the economy and workforce. Many firms suffer employee disengagement and lackluster performance.

Today’s typical employees enter a stifling workplace, far removed from the world of unlimited personal choice they take for granted as consumers. Uninspiring management and unfriendly technology rob workers of engagement and productivity. The new era of big data and “predictive analytics” promises to change this.

“Ambient Data”

Until recently, marketers segmented consumers by zip code to target high-income households. Today, consumer behavior tells marketers far more. When you shop online, you experience big data and predictive analytics as a consumer. Technology enables personalization, such as individual...