Tesco
The Dream of Ara
Article

The Dream of Ara

Inside the Rise and Fall of the World’s Most Revolutionary Phone

Harrison Weber
Venture Beat, 2017
Read the article

Read or listen offline

自动生成的音频
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×
自动生成的音频

Editorial Rating

8

Qualities

  • Innovative
  • Eye Opening

Recommendation

This behind-the-scenes history of the once-promising, interchangeable and sectional smartphone, Ara, chronicles the demise of a great idea that almost made it to market. Telling more than just a story about the development of a piece of innovative hardware, Venture Beat executive editor and tech journalist Harrison Weber constructs a cautionary tale of pass-the-baton leadership, marketing timing and corporate complexities. 

Take-Aways

  • When Dutch designer Dave Hakkens posted a concept video of his idea for Phonebloks, circumstances forced Motorola to announce its “customizable modular” project a year early.
  • Google sold Project Ara’s original owner, Motorola, but kept Ara. Under Google’s sponsorship, Ara’s progress slowed.
  • Ara’s project leadership shifted multiple times.

About the Author

Harrison Weber is a syndicated journalist and the executive editor of Venture Beat. He writes about technology. 

Comment on this summary or 开始讨论