The Founder’s Guide to Writing Well

Effective writing is a “high-leverage tool” for leaders. The larger your organization, the more important your writing skills become.

When people think of entrepreneurs, they think of vision, grit and the ability to execute. Rarely do they think of persuasive, effective writing. But emphasizing writing skills throughout your organization can improve execution and boost your bottom line.

Ineffective writing obscures logic, leads to misunderstandings and can harm your credibility – and that’s only if you can get people to read what you write in the first place.

Winston Churchill delivered powerful and inspiring speeches during WWII. He used simple language and relied on strong verbs.

Short, easily understood words are more effective than fancy multi-syllabic words. Aim for simple prose that a fifth grader could understand; that’s what Winston...