Cambridge Business Association
The Four
A review of

The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway • Portfolio • 2017

Beware the Four

by David Meyer

Business professor Scott Galloway both eviscerates and praises Google, Amazon, Facebook and Apple, offering worthy cautions and witty insights.

Good Acts and Threats

Renowned business professor Scott Galloway’s irreverent style may exaggerate the monstrous intentions of Google, Amazon, Facebook and Apple, but he’ll engage you and likely cause you to wonder uncomfortably what the “Four Horsemen” might do with the information they gleaned from your last post, purchase or search. Whatever that may be, according to Galloway, rest assured the primacy benefit accrues to them, not you.

Comment on this review

  • Avatar
    Sign in to share your opinion
  • Avatar
    G. B. 6 years ago
    I have already read this book. I subscribed to this because there is an analysis of what they all have in common (I think he called it the "T framework"). Why did you not put at least the bullet points of what they have in common? no need to describe. It was one of the only good analysis of this book. How did you let this pass?