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The Greatest Sales Deck I’ve Ever Seen
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The Greatest Sales Deck I’ve Ever Seen

It’s Zuora’s, and it’s brilliant. Here’s why.

Andy Raskin
Medium, 2016
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8

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Recommendation

Picture this: You’ve got a great product or service for sale, but when it comes time to pitch, you find customers tuning out mid-presentation. Why? Marketing consultant Andy Raskin knows the answer. Raskin uses a sales presentation from software firm Zuora to explain the five main elements that make up a winning sales pitch, and shows why Zuora’s commitment to an “epic” narrative structure so perfectly exemplifies this winning approach. getAbstract recommends Raskin’s strategy to business owners, marketers and sales personnel looking for a more effective sales narrative.

Take-Aways

  • Begin sales pitches by describing a “shift in the world.” This will engage your audience and get them thinking about how the shift will affect them and their business.
  • Show clients how embracing the shift will create opportunity while avoiding it will lead to negative outcomes.
  • Explain the positive outcome – the “promised land” – that your product or service can enable the potential customer to reach.

About the Author

Andy Raskin helps CEOs, marketers and sales teams tell clearer, more effective stories. He has served as chief marketing officer for companies backed by Andreessen Horowitz and other top venture investors.

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