The Image of Leadership

Self-Confidence

Leaders and those who aspire to become leaders must project self-confidence, regardless of their body types or genetic characteristics. Even the most unlikely looking individuals can attain the highest positions imaginable – if they believe in themselves. Consider Barack Obama. When he announced his run for US president, Obama was a freshman senator. He was of mixed race, lanky and unknown outside his home state of Illinois. Obama didn’t appear to have much going for him on a superficial level, but he was supremely self-confident. Obama believed in himself, his ability and his intelligence. Americans picked up on his positive attitude.

“Leadership comes in all shapes and sizes – including yours!” It doesn’t matter if you are fat, skinny, tall, short, young or old: If you carry yourself like a leader and project self-confidence, others will respond to your apparent self-belief and will believe in you, too. To inspire others to trust you as a person and leader, you must know how to package and present yourself in the most appealing way. After all, to break through, all new brands need dynamic packaging. Make sure that your packaging – your appearance...