The Laws of Simplicity

Get Simple

In a complex and confusing world, businesses that develop high quality, easy-to-use products are on the fast track for success and big profits. Consider the popularity of the Apple iPod. This innovative, elegant product does not do as much as other digital music players and it’s much more expensive. Yet people across the globe are paying Apple’s premium prices. Similarly, Google, the highly successful Internet search engine, offers the most basic interface but delivers power.

Simplicity sends a powerful sales message. Companies and organizations are eliminating complexity from their internal and external operations. Follow these 10 laws to simplify and succeed.

1st Law: “Reduce”

Reduce functionality. A typical television remote can do everything but drive your TV to the supermarket. However, hardly anyone uses all those buttons. Most of the remote’s functionality is unnecessary. Instead, offer consumers the features they need, but no more than that. Follow the “SHE” process:

• Shrink – Make powerful equipment less intimidating and more appealing by downsizing it. Small, light gadgets are chic and desirable.
• Hide