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Recommendation
Dan Olsen, a “lean product process” guru, offers a detailed, workable schematic for innovation success. Start here, now do this, remember that – and voilà: You’ve created the next-generation travel app or transportation technology that satisfies genuine customer needs while providing viable “product-market fit.” While distilling invention, innovation and marketing down to a simple system, the author talks you through each move with patience and clear examples, just as a coach would with novice players. Olsen’s advice applies to creating software, apps and online products, but offers useful guidance for start-ups and innovations in any field. getAbstract recommends his manual to entrepreneurs, product developers and managers who want to see their ideas become powerful products.
Take-Aways
About the Author
Dan Olsen, a former product-development team leader at Intuit, now consults for Silicon Valley clients on lean product design.
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