Tesco
The New Rules of Marketing & PR
Book

The New Rules of Marketing & PR

How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly

David Meerman Scott
Wiley, 2007

Read or listen offline

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Editorial Rating

6

Qualities

  • Comprehensive
  • Scientific
  • Overview

Recommendation

David Meerman Scott asserts that the Internet has transformed marketing and public relations forever, and he’s undoubtedly got a point; however, his argument is extremely light on facts and figures (the text contains hardly any numbers at all), and heavy on case studies. Based on Scott’s blog, the book is anecdotal, chatty, easy to read and occasionally repetitive. Scott is an evangelist for using the Web in new ways, and his ideas are useful and practical. getAbstract recommends this book to experienced marketers who are unfamiliar with or skeptical of new media and techniques; younger readers may find it superficial or obvious.

Take-Aways

  • The Internet has blurred the distinction between advertising and public relations (PR).
  • Traditional advertising gains consumers’ attention by “interrupting” what they are doing.
  • Internet advertising is educational and interactive. It offers consumers choices.

About the Author

David Meerman Scott is an award-winning online strategist. He has made presentations at industry conferences and events in more than 20 countries.

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