The Red Flags and Magic Numbers That Investors Look For in Your Startup’s Metrics
Andrew Chen,
2018
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Entrepreneurs and investors base decisions on user growth forecasts. But common models for user growth rely on lagging indicators. In this clever article, venture capitalist Andrew Chen details a method for understanding and predicting growth via user “acquisition loops” and “engagement loops.” Start-up investors and entrepreneurs will appreciate Chen’s authoritative take on this crucial subject, as well as his emphasis on sustainability and quality.
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About the Author
Andrew Chen is a general partner at the venture capital firm Andreessen Horowitz.
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