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The Science of Change

Winning the ’20s

Lars Faeste, Martin Reeves and Kevin Whitaker

Boston Consulting Group, 2019

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How are decisions made in your company? Chances are that there’s a deeply ingrained system involving circuitous hierarchical detours and ultimately a human decision maker who proceeds with limited information. Changes are planned through educated guesses and implemented with a hope and a prayer. Congratulations: You’re like most traditional businesses. But the future will demand more from your company; and data, AI and a willingness to embrace uncertainty will help you deliver. This Boston Consulting Group Henderson Institute report offers solid advice for navigating the choppy waters of change.

Take-Aways

Advanced data analytics make it easier than ever to enact evidence-based strategies.
Change isn’t a smooth sprint from point A to point B. Rather, it’s a meandering exploration of a “landscape of possibility.”
Businesses used to operate as if they were machines; now it pays to recognize that they’re more like complex biological organisms.

About the Authors

Lars Faeste, Martin Reeves and Kevin Whitaker contribute to the BCG Henderson Institute, a strategy think tank for the Boston Consulting Group.

The Science of Change

Winning the ’20s

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