The Uncertainty Advantage

Businesses face many risks, both anticipated and unforeseen. To protect against these threats, companies often turn inward and pour resources into ever-expanding risk management departments. But there is an alternative approach: Embrace uncertainties and make them work for you. Karen Avery and Gary Lynch, two leading risk and strategy consultants, have coined this strategy the “uncertainty advantage.” Writing for strategy+business magazine, Avery and Lynch call upon leaders to be bold. getAbstract recommends their inspiring article and its practical case studies to senior executives and strategy consultants.