There Are No Facts

Professor Mark Shepard offers smart insights about the societal shift into what he calls a “post-truth” era. He warns that for-profit entities target consumers in ways that create “micro-publics,” each with its own socially constructed version of the truth. Shepard cites philosopher Bruno Latour, who described scientific facts as socially constructed, asserting that people tend to value most the information they get from trusted social networks. Shepard reflects on how the challenge of establishing a shared truth might affect humanity and urges readers to value common sense and strive for collaboration.