Think to Win

“Think to Win”

You don’t need complex concepts, abstract algorithms or convoluted philosophizing to make smart business or personal decisions. The Think to Win (TTW) system offers a straightforward, organized approach to strategic decision making. This step-by-step, “think-plan-act” system enables you to assess any situation, examine its particulars and set priorities. This tactic applies to both for-profit and nonprofit organizations as well as to individual problem solving and planning.

Duracell’s Turnaround

Executives who have used TTW successfully include Mark Leckie, president of Duracell. When he took over, the battery giant was in trouble. Its market share had dropped for 11 consecutive quarters and earnings were down. Gillette, which had recently acquired Duracell, expected it to be a prestigious addition. But Gillette’s decision appeared disastrous, and its reputation suffered.

Management was not Duracell’s problem; its executives were hard-working battery industry experts. Leckie felt good about his management team. Duracell’s fall from grace had nothing to do with its product quality. Its batteries enjoyed an excellent reputation among...