跳过导航
Trout on Strategy
Book

Trout on Strategy

Capturing Mindshare, Conquering Markets

McGraw-Hill, 2004 更多详情


Editorial Rating

8

Qualities

  • Applicable

Recommendation

Jack Trout made his name with straight, pithy talk about marketing. This book falls into the Trout tradition. Although some of his core points – protect your differentiation, avoid jargon, focus tightly – have been said before, frequently by him, he has a good salesman's way of making it seem fresh and exciting. A reminder of certain basic, important verities is often useful, no matter how established they are. Trout is best in intense doses and much of what he has to say here, while not complicated, is true, practical and useful. Any marketer who reads this book will learn something of value. getAbstract finds it a worthwhile addition to the promoter's library as a motivational handbook, a memory jogger or a collection of short servings of solid advice.

Take-Aways

  • Choice is one of the greatest threats and opportunities facing marketers today.
  • Consumers have too many choices – they need help.
  • Strategy is the only way for a company or a marketer to survive in this environment.

About the Author

Jack Trout is president of Trout & Partners, a marketing firm with offices in 13 countries. He has authored or co-authored some of the most important books on marketing, including Positioning, Marketing Warfare, Differentiate or Die and The 22 Immutable Laws of Marketing.


Comment on this summary or 开始讨论