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Value Creation Principles
Book

Value Creation Principles

The Pragmatic Theory of the Firm Begins with Purpose and Ends with Sustainable Capitalism

Bartley J. Madden
Wiley, 2020

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Editorial Rating

8

Qualities

  • Analytical
  • Bold
  • Concrete Examples

Recommendation

Wonder why the stocks of old-school companies struggle, while the shares of stars like Amazon, Apple and Netflix keep soaring? Investment researcher Bartley J. Madden offers some valuable insights into the shift from the old economy to the new. He highlights the fact that, in the 20th century, blue-chip firms leveraged factories and other hard assets, but today, the most valuable companies prosper by creating virtual platforms and strong brands. This intriguing text for investors describes the secret sauce behind some of the world’s most iconic firms.

Take-Aways

  • A new, knowledge-based approach to management is taking hold.
  • Lean strategies offer a way for capital-heavy companies to transition to a focus on human capital.
  • Struggling phone maker Nokia used “paranoid optimism” to mount a comeback.

About the Author

Bartley J. Madden is an independent researcher who focuses on value creation and knowledge building. He retired as a managing director at Credit Suisse
HOLT and founded Callard Madden & Associates.

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