Value Proposition Design

This manual serves as the sequel, or attendant workbook, to the bestseller Business Model Generation by Alex Osterwalder and Yves Pigneur, who are co-authors here with their Strategyzer software colleagues Greg Bernarda and Alan Smith. Their value-design workbook reduces the process of creating a product or service to its basics. Its PowerPoint-style text and accompanying info-graphics illustrate a clear-cut process for developing “products and services consumers want,” and will buy, use and enjoy. The authors focus their instructional guidebook on practicalities while leaving R&D theory to others. Their repetition of “jobs, pains and gains” forms a mantra supporting one singular purpose: following a straightforward process for creating offerings that sell because they help clients with their jobs, ease their pains and give them the gains they seek. The bullet-point format supports concepts that feel intuitively self-evident – information you may already know but haven’t codified or harnessed. Even experienced readers will benefit from this back-to-basic primer’s systematic approach. getAbstract recommends its information package – clear illustrations, sharp methodology, exercises, discussion questions and checklists – to designers and developers.