Todd Cherches
VisuaLeadership
Leveraging the Power of Visual Thinking in Leadership and in Life
Post Hill, 2020
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Use images and metaphors to shape and share ideas.
Recommendation
Leaders who want to draw attention to an idea or concept, boost understanding and make their messages memorable can – and should – harness the power of memorable graphics, metaphors and word pictures. As Todd Cherches explains, these visual tools can help leaders make decisions, take action and share their concepts. Cherches demonstrates the value of symbols and storytelling, as he encourages those who create and convey ideas to use strong images and comparisons to clarify and share their thinking. He offers concrete, applicable guidance and a range of poetic visual devices to help you use the power of imagery to strengthen your communications and your leadership effectiveness.
Summary
About the Author
Todd Cherches, an Adjunct Assistant Professor at the NYU School of Professional Studies, co-founded and is CEO of BigBlueGumball, a management and leadership consultancy.
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