Weology

Tangerine, Canada’s most idiosyncratic bank, has no branches, and all its operations are digital. Writing with journalist Justin Kingsley, CEO Peter Aceto does a great job of telling the bank’s story and explaining his unique take on being CEO. He provides an insider’s view of the revolutionary bank that’s changing the rules for all financial institutions. Aceto teaches valuable lessons about customer relations based on his “Weology” philosophy. He says the bank (“We”) benefits when its clients and employees (”Me”) benefit, and vice versa. While his information serves his company well, he offers an intriguing outlook and a warmly readable story. getAbstract recommends this corporate biography to entrepreneurs and businesspeople who value lessons from successful outliers.