What Matters Most

This is an insider’s stroll through the confusing and ominous woods where the beasts of economic reality meet the lambs of social responsibility. Author and corporate survivor Jeffrey Hollender (who wrote this with scribe Stephen Fenichell) clearly admires the cast of socially responsible companies, such as Ben & Jerry’s and The Body Shop. He covers the informal history of the Corporate Social Responsibility (CSR) movement and his own troubling experiences as chief of a company that saw itself as socially responsible. His presentation is heartfelt, if short on rigorous logic. He candidly discusses having his ideals challenged and trying to justify his compromises. The book labels some behavior socially responsible and some socially irresponsible, but its yardstick is not clear. For example, it condemns the use of child factory labor in developing countries, yet never expresses awareness of the lack of practical alternatives for those children - perhaps starvation. The book explores both the value of the Corporate Social Responsibility movement and its uncomfortable contradictions. getAbstract.com recommends this trip inside the hard work of melding social responsibility with business.