When Execution Isn’t Enough

Changing Course

Some leaders build extraordinary organizations. The example they set inspires enthusiasm and motivation. They build their colleagues’ self-respect and make them reach for higher standards. These “inspirational leaders” influence and galvanize others. For instance, Nelson Mandela (1918-2013) changed South Africa’s history by tapping into the energy of its people. Though he suffered deprivation, he exemplified noble values like “equality, respect, forgiveness and justice.”

To lead employees to do outstanding work, organizational leaders must tap into how people feel and what matters to them. Leaders who want to influence their workforce create an engaging vision. Apple co-founder Steve Jobs knew how to energize people. His passion for everything he did earned wide public admiration. Executives often talk about “inspirational leadership,” but they use it only about 2% of the time. Many leaders find it hard to be influential, and some see the deliberate exercise of influence as manipulative. Being inspiring in itself is “neither good nor bad.” Deployed honorably, influence focuses people on shared goals and builds momentum. Leaders who initially lack the...