Who Is the Fifth Horseman?
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Recommendation
Using his trademark frenzied presentation style, marketing guru Scott Galloway analyzes the seven firms vying to join the “four horsemen” – Amazon, Apple, Facebook and Google – on the quest for a $1 trillion market capitalization. getAbstract recommends Galloway’s fast-paced treatise to investors and anyone captivated by the titans of business.
Take-Aways
About the Speaker
Scott Galloway is a professor of marketing and brand strategy at NYU’s Stern School of Business.
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