Cambridge Business Association
Willful Blindness
Book

Willful Blindness

Why We Ignore the Obvious at Our Peril

Margaret Heffernan
Walker & Company, 2012
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Editorial Rating

8

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Recommendation

Professor, blogger and documentary-film producer Margaret Heffernan borrows an analogy from neuroscientist Robert Burton to explain “willful blindness”: Like water moving in a riverbed, the flow of ideas, experiences and information over time carves out a belief system in your neural pathways. Working with and living among like-minded people increases the flow, until the banks of the riverbed grow so high that they become blinders, obscuring other options and points of view. Succinctly presenting her intriguing concept, Heffernan argues that this ultimately dangerous myopia may lead you to overlook threats to your own security or to the well-being of your community. getAbstract recommends that you bravely develop 360° eyesight by reading this revealing and informative exposé.

Summary

In Full View

Many of the most horrific crimes against humanity were committed out in the open in front of lots of ordinary citizens. What factor in human nature allows people to live in denial, ignoring problems within their own homes, communities, and religious and governmental institutions? How could executives at Enron, W.R. Grace, Countrywide and BP take actions that caused people to lose their lives or life savings?

Many forces stop people from seeing the truth, asking questions and taking action. Sometimes, a little denial doesn’t hurt. Yet, when the knowledge that people could have prevented a tragedy compounds the tragedy itself, a blind eye is often the culprit. Neuroscience explains some aspects of the brain that cause “willful blindness,” and you also can blame the foibles of human nature.

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About the Author

Documentary-film producer Margaret Heffernan, CEO of Information Corporation, blogs for the Huffington Post, CBSMoneywatch and Inc., and is a visiting professor at Simmons College.

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